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Technical SEO is the process of making backend website optimizations to enhance search engine crawling and indexing. Improved technical aspects include crawlability, indexability, mobile optimization, structured data, site architecture, internal…

Techniques used outside of a website to improve its search engine rankings are referred to as "off-page SEO.". These strategies include guest posting on other websites, working with influencers, obtaining…

The process of improving a single web page for search engines to rank higher and draw in more relevant traffic is known as on-page SEO. This optimization includes both the…

For companies looking to sell to clients in particular regions, local SEO (search engine optimization) is an essential digital marketing tactic. Improving a business's online visibility in local search results…

Successful businesses in the digital age need to have a strong online presence. In order to guarantee high website rankings on search engine results pages (SERPs) and enhance discoverability for…

Effective SEO strategies are built around keywords. These are the terms and expressions people use when doing internet searches for data, goods, or services. Creating content that ranks well in…

An extensive summary of a website's content and organization can be found in a sitemap file or webpage. All of the site's pages & resources are listed, making it a…

Robots. A text file called "txt," which can be found in the root directory of a website, tells web robots—like search engine crawlers—how to navigate the site. This file contains…

In digital marketing, search engine optimization (SEO) is essential because it increases website visibility and draws in organic traffic. Key words or phrases are terms that people use specifically when…

With Google Tag Manager, website owners and marketers can manage and add different tracking tags to their websites without having to directly edit the site's code. This is a free…